Cambridge United this unveil their model new membership crest following a fan vote with a brand new video that includes Dion Dublin posted on-line.
Properly it was coming, whether or not followers wished a brand new one or not, the U’s have revealed the profitable selection picked by supporters.
Many urged the membership to not change it, and nonetheless do to this present day, years in the past, Cambridge unveiled a brand new design which didn’t go down very nicely in any respect.
They noticed the backlash, so determined to not go together with it in spite of everything. Solely to then put collectively a brand new set of proposed crests, three for followers to vote on, whereas there was no choice to hold the present one.
The video of the profitable selection this week has acquired reward from the fanbase, supporters saying they beloved the transparency of the outcomes.
They added that the brand new crest regarded higher with Cambridge United beneath, whereas additionally loving the opposite symbols and icons as seen within the video beneath…
Evolving our Identification, feat. Dion Dublin pic.twitter.com/azExwOO8Ao
— Cambridge United FC (@CambridgeUtdFC) October 30, 2024
Following an 18-month course of and in-depth session interval, we’re happy to disclose our new Membership Identification.
— Cambridge United FC (@CambridgeUtdFC) October 30, 2024
Evolving our Identification
Over the previous 18 months, we’ve been on a journey to create and evolve our identification in search of to make sure we defend our historical past and heritage, while creating an identification match for as we speak’s trendy world and consultant of our aspirations. Fan engagement has been on the coronary heart of this and we revisited the method after fan suggestions final 12 months.
Our House owners and Board see this as an essential a part of the continuing modernisation venture for the Membership which seems to be to the long run while respecting the previous. The first goal is to assist drive engagement and earnings, which might then be invested within the taking part in funds.
We at the moment are happy to disclose our new Membership identification – which features a main Crest, along with a set of Secondary Identities that replicate completely different elements of the Membership and our Metropolis.
The brand new identification might be used from June 2025 and has acquired full endorsement from the Shadow Board, who’ve helped information and assist the Membership all through the method.
A month of session
All through the summer time, we developed new ideas and requested for suggestions on three completely different designs.
Path One – Evolution – A contemporary evolution of earlier crests
Path Two – Abbey Impressed – Impressed by the Abbey and structure of Cambridge
Path Three – Guide & Ball – Influenced by the Guide and Ball identification from our previous
Following the discharge of the three designs, we launched into a month of suggestions and session with all kinds of stakeholders, of all ages and demographics. We held in individual occasions which engaged gamers, industrial companions, Basis contributors, employees members, and most significantly, the Amber Military.
On the finish of the session interval, we additionally launched a web based survey, permitting everybody to share their suggestions. We acquired a robust response, with over 2,500 Cambridge United followers taking part within the survey.
In-person occasions
Within the in-person occasions, Path One, Evolution – was an awesome favorite and acquired the very best vote share in 10/12 suggestions classes.
On-line Survey
The outcomes of the web survey adopted the identical sample. Path One – Evolution acquired probably the most votes in 4 out of the 5 classes, together with ‘Greatest Design Total’.
The chosen design
We’re happy to verify that Path One – Evolution has been chosen as our new Major Identification.
The suggestions from supporters and stakeholders clearly indicated that this was the preferred selection, and the design notably resonated with younger followers – the way forward for our Membership.
Design amendments primarily based upon fan suggestions
After analysing the 1000’s of feedback that accompanied the survey outcomes, supporters advised that while they favored Path One – Evolution, the design ought to embrace the Membership’s title.
Now we have taken this suggestions onboard and are happy to be together with this in our official crest. Now we have additionally made some minor changes to the form and spacing of the define which makes up the design.
The model with out the complete title will nonetheless be used, nonetheless, the primary model of the Crest will embrace ‘Cambridge United’.
It’s designed to be versatile and adaptive – permitting us to pair it with numerous wordmarks, relying on the perform or use.
Sub-identities
While this venture was about updating the Membership’s Crest, it was additionally about making a wider identification that captures the historical past and heritage of our nice Membership and Metropolis.
Through the session course of, we additionally requested for suggestions on a number of icons that might be used to characterize the Soccer Membership in numerous methods.
Not solely did you vote in your favourites, however you additionally advised that we create a ‘Coconuts’ identification, to characterize our well-known Victory Anthem. We’re happy to be together with this in our last line up of sub-identities.
Now we have additionally launched a brand new Abbey Stadium icon, and included the Guide and Ball from Path Two.
United In Endeavour Scarf – Our motto is carried in a shawl to characterize the membership’s unity with its supporters
Bookmark – The bookmark represents our instructional panorama and might be used for instance key dates in our historical past
CUFC Circle – A simplified model of the brand new Crest
1912 Lamp Publish – Represents our metropolis and 12 months of formation
Abbey Stadium – An icon to characterize our residence and roots of the Membership
Guide & Ball – This pays homage to our previous identification and the principles of the sport being established in Cambridge
Marvin the Moose – Our beloved mascot might be used to talk to our youthful supporters
Coconuts – Represents our well-known Victory Anthem
The brand new identification might be adopted throughout the Membership from the beginning of the 2025/26 season in all its kinds.
Closing Quotes
Majority Proprietor Paul Barry stated, “I wish to thank everybody who has taken half on this course of. There may be an unanimous view from House owners, Board and Shadow Board that we’ve led to the best place after one of the crucial complete consultations we’ve ever held as a soccer membership.
“This new identification is trendy and inclusive however, importantly, consultant of who we’re as a Membership and our proud historical past. It’s removed from being a redesign for redesigns sake somewhat we see it as integral to our modernisation programme throughout the Membership and consider it might assist us unlock additional monetary alternatives to the advantage of the taking part in facet of the Membership.”
Chair of Cambridge United Shadow Board, Nigel Browne added, “The Shadow Board wish to thank everybody who has taken half within the course of and the Membership for enabling anybody who wished to contribute to be given the chance.
“The brand new wider identification permits everybody to be represented and importantly respects our previous, while permitting us to maneuver forwards.”
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That is how followers reacted as Cambridge United unveil their model new membership crest with a video that includes Dion Dublin…
@J9R0P: What a wonderful video and piece of membership communication, a implausible job all spherical. The brand new badge seems to be nice and is an enchancment for my part (it’s additionally the one I voted for).
@maxpauley123: Like that
@borismineburg: Better of a nasty bunch (of correct coconuts). A minimum of it’s finished now and we are able to all transfer on. It was all the time going to divide the fan base however the homeowners have finished greater than sufficient for the membership to deserve to vary the badge in the event that they wish to
@JamesMills1995: What a video and love the transparency of the outcomes! I just like the crest, wasn’t my first selection however seems to be nice with Cambridge United beneath Immediately, tomorrow and without end
@_Jake_Ellis_: It was all the time going to vary, that was out of the followers management, however on an entire and out of the three choices, it’s the perfect one
@vinylperez: It was all the time going to be controversial, and you’ll’t please everybody however I believe the membership have gotten this choice proper general.
@rybarker16: The choice was by no means going to please everybody, however you can not knock the membership’s communication all through conditions like these. Prime work once more
@jackbeeton02: You understand what Im pleased with this
@CamUTD_Greatest: The membership’s communication and session on this course of has been wonderful all through. There’s little question this has been a thought-about transfer to create one thing that runs deeper than the industrial concerns which prompted the push for change within the first place #CamUTD
@rgn2602: Love the selection and this video is implausible. Fantastic work from all on the membership.
Simply be grateful it isn’t this lol pic.twitter.com/11yYaSInLK
— Jason Lee (@ForeverOUFC) October 30, 2024
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