After widespread criticism, BOS Nation FC — Boston’s new Nationwide Girls’s Soccer League crew set to start play in 2026 — has apologized for its disastrous model marketing campaign launch.
On Tuesday, the launch revealed the crew’s title, together with a citywide advert marketing campaign titled “Too Many Balls.” Included was a video that includes many outstanding male sports activities figures, together with Tom Brady being confused after the membership made an alliteration of “goat balls.”
The reference seemed to be making gentle of the truth that there have been many males’s skilled groups within the metropolis, with out many ladies’s professional groups. Not included within the video was the town’s PWHL crew, the Boston Fleet.
Others criticized the messaging, calling out the anti-transgender sentiment and its emphasis on male athletes. Seattle Reign midfielder Quinn, the league’s first trans and nonbinary participant, commented on the NWSL’s instagram publish that includes the marketing campaign launch, saying “Feels transphobic. Yikes.”
Quinn’s remark was later hidden, main them to remark as soon as once more. “Love how my remark was ‘hidden by Instagram’ – calling out transphobia shouldn’t be hidden! This doesn’t characterize the league and it’s such poor messaging.”
