WSL icons be a part of forces as new analysis reveals position of sports activities stars in inspiring younger girls


With simply sooner or later to go till the beginning of the 2024/25 Girls’s Tremendous League season, new analysis has revealed the facility of elevated visibility of feminine athletes.

A web-based survey of two,000 UK adults was commissioned by Sky Sports activities and an awesome 88% agree that watching feminine athletes on TV evokes younger girls to take part in sports activities. So, to be able to rejoice the lengthy awaited return of England’s prime flight of girls’s soccer, they introduced collectively gamers from throughout the division for a star-studded shoot.

This was a part of the Sky Sports activities Editions collection which celebrates unimaginable girls who’re breaking limitations and setting data, whereas additionally inspiring followers to take part, watch and observe their sport. The WSL Version goals to place a highlight on gamers from throughout the league, as the information additionally reveals that just about 70% of individuals see skilled athletes as probably the most influential position fashions in sport for younger girls, highlighting the essential position feminine footballers play in shaping the subsequent technology.

Their influence transcends the pitch, too. In keeping with the findings, greater than three quarters (78%) consider feminine footballers have gotten extra distinguished in each celeb tradition and trend. This fusion is broadening the game’s attraction, with gamers shaping developments as 44% of 18-29-year-olds say they’re prone to buy a trend merchandise worn by a participant.

Among the many gamers to participate within the shoot have been Manchester Metropolis and Lionesses star Alex Greenwood, Chelsea’s Lauren James, newly appointed Manchester United captain Maya Le Tissier and Arsenal’s Leah Williamson. Golf equipment from throughout the league have been represented, and Greenwood highlighted the significance of coming collectively to encourage the subsequent technology.

“The WSL is a tremendous league and to have every membership represented at this shoot with Sky was nice to see,” she stated. “While we’re on completely different groups, we’re in it collectively to maintain inspiring the followers & pushing the ladies’s recreation forwards.”

Jo Osborne, head of girls’s sport at Sky Sports activities, added: “At Sky Sports activities, we’re devoted to showcasing the distinctive expertise in girls’s sports activities, not solely to entertain, however to encourage followers and encourage higher participation particularly amongst the subsequent technology.

“Bringing all of the Girls’s Tremendous League golf equipment collectively for this shoot is the proper technique to kick off the season and construct pleasure for seeing these unimaginable gamers again on our screens this weekend.”

This season, Sky will present extra WSL fixtures than every other broadcaster, beginning with a blockbuster conflict between Arsenal and Manchester Metropolis on the Emirates on Sunday, September 22. The match shall be proven completely on Sky Sports activities and streaming service NOW, with protection beginning at 11:30am on Sky Sports activities Primary Occasion and Sky Showcase.

Watch the Girls’s Tremendous League fixtures this season on Sky and NOW, kicking off this Sunday with Arsenal v Manchester Metropolis. 

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